Unlock Adaptive Spaces with Total Experience Design.
Interval is a global experience advisory and design lab bringing a new approach for adaptive spaces.
We develop transformative audience, customer and visitor experiences for multi-functional commercial, sports and cultural infrastructure via our Total Experience Design model.
Designing for Adaptability.
Adaptability is a core requirement for new spaces. Sports stadiums need to double as concert venues, museums must seamlessly execute corporate events and commercial developments have to mix office floors with performance spaces.
But there is a deep-seated problem.
Projects fragment across multiple partners, disciplines and delivery phases. Overarching strategy is defined without the benefit of execution insight, technology decisions are made too late in the process and content development later still — creating a critical gap between ambition and operational and commercial success.
A New Model — Total Experience Design.
Total Experience Design integrates the full range of interconnected experience dimensions across time. Human-centred at its core, our TXD approach ensures the needs of key audiences are understood within the context of the entire experience, while creating adaptable spaces that maximise utilisation, relevance and long-term commercial value.
- 01
Human Before Technology
Experiences should start with human behaviour, emotion and need — not with systems, platforms or hardware.
- 02
Designed Across the Whole Journey
Adaptive spaces succeed when every touchpoint works together — physical, digital, operational, sensory and commercial.
- 03
Insight Meets Hindsight
We combine forward-looking vision, emerging behaviours and evolving technologies with real-world delivery experience — ensuring ideas are not only compelling in concept, but achievable, sustainable and commercially effective in practice.
- 04
Test Before You Build
The complexity of adaptive spaces means critical experience decisions should be tested, not assumed. We use rapid prototyping, iteration and real-world validation to explore ideas early, reduce risk and refine experiences before major investment or delivery.
What Total Experience Design delivers.
- Multiple Audience Connection
- Adaptivity at the Core
- Multiple Revenue Streams
- Holistic System Design
- Day 1 Operational Momentum
