Interval Experience Prototyping
A rapid experimentation and testing phase designed to bring experience concepts to life before full-scale implementation.
Experience Prototyping allows organisations to test, refine and validate ideas in real-world or simulated environments — reducing risk, strengthening decision-making and ensuring experiences resonate emotionally, operationally and commercially before significant investment is made.
Rather than relying solely on presentations, concepts or static designs, Interval creates tangible prototypes that allow stakeholders and users to actively experience, interrogate and shape future-state ideas.
- Rapid concept and experience prototyping
- Physical, digital and hybrid experience simulations
- Visitor and stakeholder testing sessions
- Sensory, spatial and service interaction testing
- Scenario-based journey walkthroughs
- Pilot activations and live environment trials
- Experience scripting and choreography
- Frontline and operational team testing
- Feedback capture and insight analysis
- Iterative refinement and optimisation
- Validated experience concepts informed by real-world testing
- Greater confidence in strategic and design decisions
- Early identification of operational or experiential gaps
- Stronger stakeholder alignment and buy-in
- Refined experiences grounded in audience behaviour and emotional response
- Reduced implementation risk and costly late-stage changes
Interval applies its Total Experience Design model throughout the prototyping process to test experiences holistically — not just aesthetically or functionally, but emotionally, operationally and behaviourally.
Prototypes may range from low-fidelity journey simulations and service role-play exercises through to immersive spatial mock-ups, digital interactions or live pilot activations. The objective is to uncover friction points, validate assumptions and identify opportunities for enhancement early in the process.
The process encourages experimentation, collaboration and iteration — creating a safe environment to challenge ideas, explore alternatives and evolve concepts based on real feedback and observed behaviours.
