Interval Experience Vision
A strategic visioning and experience design phase that defines the future-state ambition for a destination, venue or ecosystem through the lens of total experience design.
Building on the insights gathered through the Experience Safari, this phase translates inspiration into a clear and differentiated experience vision — combining strategic foresight, human insight and creative possibility to define what the experience could and should become.
Interval works with leadership teams to explore the “art of the possible” across physical, digital and immersive environments — shaping bold yet actionable concepts that respond to evolving audience expectations and future behaviours.
- Experience vision and strategic positioning development
- “Art of the possible” exploration across global benchmarks and emerging trends
- Visitor segmentation and audience prioritisation
- Persona development grounded in behavioural and emotional insight
- End-to-end customer journey mapping
- Experience principles and design guardrails
- Opportunity identification across physical, digital, operational and sensory dimensions
- Concept ideation workshops and collaborative co-creation sessions
- A compelling future-state experience vision
- Clearly defined visitor segments and personas
- Strategic experience principles to guide future development
- A shared leadership alignment around the ambition and direction
- Inspiration translated into practical opportunity areas
- A foundation for concept design, operational planning and future investment decisions
Interval applies its Total Experience Design model to ensure the vision is developed holistically — balancing human, operational, technological, commercial and emotional considerations equally.
The process moves beyond traditional demographic profiling to develop a deeper understanding of visitor motivations, behaviours, expectations and emotional needs. This creates richer personas and more meaningful experience strategies that can guide future design and operational decisions.
